Roost Marketing Plan for Selling Your Home Fast
When it comes to marketing your home, you may have visions of sticking a sign in the front, wafting the scent of freshly baked cookies throughout and calling it a day—you’d sit back and watch flocks of people wander in and around your home during your one and only open house in order to land the offer of your dreams. Roost Real Estate knows that while cookies sure help, it takes a bit more know-how and elbow grease to properly market your home.
The home-buying market is saturated with options when it comes to finding the ideal home. All of us at Roost, however, know how to market your home. We can navigate the treacherous industry landscape in order to get your home in front of the people who need to see it most—and now. We won’t waste your time by marketing your home in notoriously shady corners of the internet, but instead, we’ll craft a comprehensive marketing plan that dovetails the web and print to perfection.
When you’re ready to take the next step toward selling your home, we’re here to help. Our combined experience is incomparable, our people are genuine, and your home will be sold before you know it.
Pricing Done Right
When you team with Roost, your home will never grow stale on the market due to unrealistic pricing. What’s more, you’ll never feel like you accepted too low of an offer. Our years of luxury real estate experience make pricing second nature. Our thumb is always on the pulse of the housing market and the pricing of your home will always reflect what’s happening in your specific niche.
While the housing market is making a strong recovery from years past, and demand is high while supply is low, don’t be too tempted to initially list your home at an over-the-top sticker price. Even if homes in your neighborhood are listed above market value, we at Roost can guide you in the right direction. Too often, homeowners or real estate agents will list a home well above market value. Those homes with higher price tags inevitably sit on the market far longer, causing the price to be dropped several times—eventually losing money.
Our deep research into your home, area, and comparable homes coupled with our fine-tuned experience will have your home priced fairly. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. Effective pricing will also drive competing offers, which, in the end, can often bring your home’s sale price well above market value.
Don’t risk devaluing your home in the eyes of potential buyers.
Getting Your Home in Front of the Right People
When it comes to listing your home, there are dozens, if not hundreds, of ways to do so across the web, print and more. Where are the right buyers looking, though? Scouring real estate resources for the best opportunities when it comes to selling your home can be overwhelming. This is why Roost Real Estate has perfected tailoring comprehensive marketing plans for your home.
You’ll always be met with a plan that will reach the most potential buyers possible. The unique features of your home will be endlessly emphasized and the sellable features, such as an updated kitchen, large closets or personal hot tub, will be highlighted. We carve out what makes your home special to strike the right chord for the right buyer.
You can rest assured that with Roost your home will be featured across the local Multiple Listing Service (MLS) as well as other popular public sites. Your home will be promoted across new listings sheets, within real estate publications and throughout our network of professional real estate contacts and buyers. Our wide web of contacts pushes your home in front of buyers you wouldn’t have met elsewhere.
According to the National Association of Realtors, data from July 2016 shows us a picture of how people are searching for homes today. Sources for gathering information about a home included the use of an agent (87%), yard sign (51%), phone or tablet app (57%), open house (48%), search engine on the internet (54%), and, while it may seem archaic, print newspaper ad (20%). As you can see, the avenues down which buyers search for a home are sprawling, which is exactly why Roost knows how and when to tap each of these resources to maximize how many potential buyers can get their eyes on your home.
Maximizing the Internet
Roost Real Estate personally strives to enhance your home-selling experience. We’ve worked hard to create an innovative website that will give people access to your listing complete with high-quality photos, essential information and the opportunity for those interested to schedule a showing with the click of a button. High visibility is our priority and the strategic minds at Roost are constantly churning to figure out where your listing needs to go to be seen by those who are buying.
More than 80% of buyers turn to the internet first when looking for a home. And while most can post your home to the web, many don’t know how to use the power of the internet to its full capacity, meaning you could be missing out on opportunity.
Taking the Headache out of Real Estate
Selling your home shouldn’t be a painstaking, overwhelming ordeal. You’re moving onward or upward and into exciting new part of your life—the excitement of the moment shouldn’t be drowned out by heaps of paperwork. The Realtors at Roost will represent you when offers roll in or when tensions are high during emotionally charged negotiations. Your paperwork will be carefully managed and overseen; all I’s will be dotted and T’s will be crossed, guaranteed. We’ll ensure you receive the best price, enjoy the most favorable closing terms, and can move on to what life holds next as relaxed as possible.
Ready to take next step and sell your home? Sell confidently with Roost. Chat with us today.
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